mig33 management team

January 7th, 2010
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Steve Boom, Chief Executive Officer

Steve Boom, Chief Executive Officer

Steve Boom
Chief Executive Officer

A veteran of both the Internet and mobile industries, Steve brings to mig33 more than a decade of experience in building global businesses and teams.

Prior to joining mig33, Steve Boom enjoyed a successful 10-year career at Yahoo! Inc. in a variety of senior management positions. Most recently, he was Senior Vice President of the Connected Life division, where he had global responsibility for the company’s mobile business. Under Steve’s leadership, Yahoo! aggressively established itself as an early leader in the mobile Internet with award-winning products, such as Yahoo! Go and oneSearch, and dozens of wide-ranging partnerships with mobile operators and handset OEMs around the world. Steve joined Yahoo! in London as business development director, where he was responsible for strategic alliances and new business models across Europe, including some of the industry’s first-ever mobile Internet partnerships.

Steve began his career as an attorney with Venture Law Group in Silicon Valley, where he has advised numerous Internet and software startups.

Steve holds Bachelor of Science and Bachelor of Arts degrees from Stanford University and a Juris Doctor degree from Harvard Law School.

Steven Goh, Co-founder and Executive Vice President

Steven Goh, Co-founder and Executive Vice President

Steven Goh
Co-founder and Executive Vice President

Steven is well experienced in developing and delivering successful Internet services for consumers, having first founded Australia’s first online stock brokerage company Sanford Securities Limited, prior to co-founding mig33.

Steven was previously the principal founder and CEO of Sanford Securities Limited. From a start-up business in 1996, Steven grew Sanford to 160,000 customers with $66 million in sales over six years and 33.4 billion in customer assets, prior to its acquisition by financial services company IWL Limited in 2003. Steven is recognized as an authority on contemporary IT issues.

Steven was awarded an inaugural Western Australia Business News “40 under 40? Award in 2002, and he was a finalist in Ernst & Young’s Entrepreneur of the Year Awards in Australia’s Western Region. Steven has extensive private and public board experience, has served as a keynote speaker and panelist at Internet, financial services industry, and mobile technology conferences in Australia and Asia, and has appeared on CNBC and Bloomberg TV.

Steven received both a Bachelor of Commerce and an MBA from the University of Western Australia.

Doug Bewsher, Chief Marketing Officer

Doug Bewsher, Chief Marketing Officer

Doug Bewsher
Chief Marketing Officer

Doug has been leading marketing organizations in the mobile and digital space for over 15 years. He currently oversees all consumer facing activities for mig33.

Prior to mig33, Doug was Managing Director of the San Francisco office of Digitas Modem, a leading strategic marketing and digital media agency. He led the office to a number of high profile client wins, and ran a large creative, technology and media team through Digitas’ acquisition by Publicis.

Prior to Modem, Doug was Global Director of Customer Marketing for Vodafone, driving the uptake of 3G data services in Europe and the rebranding of Vodafone globally to be the world’s largest mobile brand. He has also served as a Associate Principal at McKinsey & Company, co-leading the North American CRM practice, and as a European brand manager for Unilever. Doug co-founded in 2008 NotaBene LLC, a professional development organization focused on helping individuals develop well structured and impactful communications.

Doug has an MBA with distinction from INSEAD, and an MA in Physics from Oxford University.

Mei Lin Ng, Co-founder and VP of Marketing

Mei Lin Ng, Co-founder and VP of Marketing

Mei Lin Ng
Co-founder and VP of Marketing

Mei Lin oversees marketing, communications, and customer service at mig33. As co-founder of mig33, Mei Lin was responsible for driving customer growth and heavily involved in the product development process. As the popularity of the services grew into a mobile community with millions of users across Asia, Africa and Europe, the founding team secured venture capital and relocated the company to the US in 2007, to further accelerate the business.

Before co-founding mig33, Mei Lin was the marketing manager with Australian financial services firm, Sanford Securities Limited. There, Mei Lin substantially influenced the growth and sustainability of the retail and wholesale divisions during a period of depressed markets. Revenues from these divisions accounted for over 50 percent of Sanford’s total revenues (over mig330m per annum). In addition, Mei Lin was involved with corporate dealings and public affairs issues during Sanford’s engagement with both the OM Group (now OMX stock exchange) and IWL Limited.

Mei Lin has a Bachelor of Commerce Degree with Honors in Marketing from the University of Western Australia.

David Moore, Chief Financial Officer

David Moore, Chief Financial Officer

David Moore
Chief Financial Officer

David oversees the corporate and finance functions at mig33 and brings more than 15 years experience in both high-growth and mature business environments. He most recently served as VP Finance for Charles Schwab where he had financial management responsibility for three enterprise groups with combined annual budgets of over $400 million. Prior to this, he served as VP Finance and Treasurer for NorthPoint Communications, a publicly-traded broadband telecommunications company, where he was responsible for the capital raising process and long-term business planning until the Company was acquired by AT&T Corporation in May 2001. Following the acquisition, he remained with AT&T during the transition period, managing cross-functional projects focused on margin enhancement and cost control in the Consumer Services business lines.

David also has experience in consulting as well as corporate and investment banking. His background includes serving as a Senior Associate in the Financial Advisory Services group of Coopers & Lybrand (now PricewaterhouseCoopers), an Associate with Frost Capital Partners (a boutique investment bank focused on digital content), and as a corporate banker at Wachovia.

David holds an MBA from the J.L. Kellogg Graduate School of Management at Northwestern University, and a BA in mathematics from Vanderbilt University.

Francis H. Yu, VP of Engineering and Operations

Francis H. Yu, VP of Engineering and Operations

Francis H. Yu
VP of Engineering and Operations

Francis oversees engineering and operations at mig33. Francis brings 20 years of technology and engineering experience to mig33. Previously, he led engineering and operations at a la Mobile, a developer of mobile Linux software, and Sonim Technologies, a provider of VoIP and push-to-talk solutions. Prior to that, Francis was Vice President of the Device Product Group at Openwave Systems, where he led the development and deployment of the company’s mobile browser product, built and managed a worldwide organization, and shipped software on hundreds of millions of devices across hundreds of models.

Before Openwave, Francis served as Chief Operating Officer of Intellimatch and spent six years at Oracle in various capacities, including senior director roles in engineering, marketing and professional services.

Francis holds a Bachelor’s Degree in Computer Science from Florida Atlantic University. He also attended Fudan University in Shanghai, China.

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